Retailers in Canada
By Wendy Evas and Pina
Barbiero. Centre for the Study of Commercial Activity, Ryerson
Polytechnic University, 1999.
The study is comprised of two parts:
- a survey of foreign retailers in Canada,
- a special feature on Wal-Mart in Canada.
Examines the experiences of foreign retailers in Canada to understand a range of issues such as:
- reason for entry,
- location strategies,
- what other international markets they have entered,
- the problems they have encountered,
- cultural and business differences,
- supply bases,
- head office structure,
- potential growth.
Amongst the many findings, we identified that almost three quarters of the respondents had plans to expand further within Canada, and over half of the retailers operating in Canada purchase over 76% of their merchandise from Canadian suppliers.
Describes the entry of Wal-Mart into Canada, how they transformed Woolco to Wal-Mart, their operations in Canada, and insight into such factors as logistics, culture, and their keys to success.